Live 2-Day Workshop For Roofing Business Owners, Sales Leaders, and Service Managers

Get a Customized Blueprint to Start, Grow, or Scale Your Service Division to 8-Figures.

Introducing…

"The Roofing Industry’s One and Only Service Growth Workshop."

✅ Increase Close Rates to 50%.

✅ Boost Retention to 80%.

✅ Add 6-7 Figures in Service Revenue.

ServiceCon 2025 Sponsors

ServiceCon 2025

March 12-14

The Woodlands Resort, TX

The Only Live Event That Helps You Scale a Profitable Service Division—FAST.

ServiceCon is NOT another generic roofing conference. It’s the ONLY event focused exclusively on growing, optimizing, and scaling your roofing service division—giving you the strategies, insights, and tools to create a highly profitable, recession-proof business.

Get Actionable, Proven Strategies from the Best in the Industry

Every speaker at ServiceCon works directly with the top-performing commercial roofing service departments in the U.S. They’re not just sharing theories—they’re bringing real-world tactics that are driving millions in revenue for contractors right now.

What You’ll Walk Away With at ServiceCon 2025…

✅ The 8-Figure Service Blueprint – A step-by-step plan to start, grow, or scale your service division.

✅ Close More Service Sales—Faster – Learn pricing & sales strategies that boost close rates to 50%+.

✅ Turn Small Repairs into Big Contracts – Unlock 6-7 figures in new revenue with recurring service agreements.

✅ The High-Profit, Recession-Proof Business Model – How to create predictable, high-margin income year-round.

✅ The Roofing Industry’s Best Service Playbook – Real world strategies from top-performing operators.

✅ A Power Network of High-Level Roofers – Learn, connect, and steal proven growth strategies from the best.

Who Is This Event For?

✔ Commercial Roofing Business Owners ready to dominate the service space.

✔ Sales Leaders looking to increase efficiency and close more deals.

✔ Service Managers who want a proven roadmap to scale.

Event Details

What: 2-Day Commercial Roofing Service Workshop

Who: Roofing business owners, sales leaders, and service managers

When: March 12-14, 2024

Where: The Woodlands Resort, TX

(Beautiful venue near the waterway)

Why: To grow a predictably profitable high-margin service department.

Meet the Experts Driving Service Growth

ServiceCon brings together the most influential minds in commercial roofing service growth—experts who are actively helping roofing companies scale their service divisions to 8 figures.

These are not just speakers—they’re operators, consultants, and industry leaders working with the top service businesses in the U.S.

Bryan Mitchell - Service Advantedge

Most roofers sell service the wrong way—chasing $1,500 repairs instead of locking in high-margin, long-term contracts.

Bryan Mitchell, a seasoned commercial re-roof estimator, knows how to

flip that script.

At ServiceCon 2025 he’ll reveal:

✅ The pricing mistake killing your margins—and how to fix it.

✅ How to land $50K+ service contracts instead of chasing small jobs.

✅ Why deferred maintenance is your biggest untapped revenue source.

Greg Hayne - Hayne Coaching

Ready to scale service? With 15 years of data and experience, Greg shows you exactly what works and what kills growth.

You'll discover:

✅ Why your service manager might be blocking growth

✅ Critical mistakes most contractors make when scaling service

✅ Scaling strategies that work whether you have 0 trucks or 35

✅ Proven systems for predictable service growth

If you're serious about service, Greg will show you why conventional wisdom is holding you back.

Pro Tip: Bring your service manager. They need to hear this.

Cody Kline - CommercialRoofer.com

Ready to transform your roofing company into a service powerhouse? Cody opens ServiceCon by breaking down the fundamentals of what makes service-based companies successful.

What to expect:

✅ The three core benefits of a service-based business model
✅ Business development strategies you can implement immediately
✅ Sales processes that drive consistent service growth
✅ How to shift from project-based to service-first thinking

Learn the foundational strategies that will set your service division up for sustainable success from day one.

Chad Westbrook- Service Alignment

For commercial roofers looking to build or transform their service division, Chad delivers a critical blueprint.

While many contractors get stuck in trial and error, his "Zero to One" framework provides a clear path to creating a sustainable service operation.

At ServiceCon, he'll walk you through:

✔ Building a strong foundation that supports long-term growth

✔ Avoiding the trap of constantly "breaking" and rebuilding operations

✔ Creating a system that outperforms any individual

Tracey Donels - Service First Solutions

Will Riley - Centerpoint Connect

Ready to grow your service division? As CEO of CenterPoint Connect and a service growth expert, Will shows you how to turn build a powerful revenue engine.

Will's Session Covers:

✅ How to make your service operations bigger and more efficient
✅ Systems for starting or scaling your service division
✅ Strategies that drive sustainable service growth
✅ Clear roadmap for maturing your service offering

Whether you're just starting service or ready to take it to the next level, Will's insights will help you build a stronger, more profitable division.

Heidi Ellsworth- Roofers Coffee Shop

As President of Roofers Coffee Shop, Heidi Ellsworth has spent over 22 years connecting roofing professionals with the insights, tools, and strategies they need to succeed.

At ServiceCon 2025, she’s sponsoring the Contractor Panel, where top roofing pros share how they’ve built thriving service divisions.

Join Heidi as she moderates the Contractor Panel, where industry leaders will reveal:

✅ How they’ve built thriving, high-profit service divisions.

✅ The biggest mistakes to avoid when scaling service.

✅ Proven strategies to win more recurring maintenance contracts.

Kerrick Willis - Division 7 Roofing

Plus other high-level speakers, panels & roundtable leaders who have built, grown, and scaled some of the top-performing service divisions in the country.

📅 ServiceCon 2025 – Event Agenda

📍 March 12-14 | The Woodlands Resort, TX

Two days of expert-led strategy sessions, actionable insights, and high-level networking designed to help you build a scalable, high-profit service division.

(Note: Below are the topics that will be covered, actual schedule with times TBA)

Day 1 – Arrival & Kickoff

🗓 March 12, 2025 - Evening Reception & Networking

✔ Meet fellow roofing pros, speakers, and industry leaders.

✔ Get insider insights & set the stage for two action-packed days.

✔ Enjoy premium networking at The Woodlands Resort.

Day 2 – The Service Growth Playbook

🗓 March 13, 2025

⏰ 8:00 AM - 4:00 PM CT

🛠 The Future of Service Profitability

✅ Why service is your fastest path to high-margin revenue

✅ How to build predictable, recession-proof income

🛠 Breaking Past Growth Barriers

✅ The exact blueprint for scaling beyond 1-2 trucks

✅ Systems that let you handle more volume efficiently

🛠 Inside Successful Service Operations

✅ Behind-the-scenes look at high-volume divisions

✅ How top contractors maintain margins at scale

🛠 Plus hands-on workshops where you'll:

✅ Map your growth strategy

✅ Design your team structure

✅ Build your pricing model

Day Three – Execution & Profitability

🗓 March 13, 2025

⏰ 8:00 AM - 4:00 PM CT

🛠 High-Volume Service Operations

✅ Process more work orders without sacrificing quality

✅ Automation systems that maximize efficiency

✅ Turn current clients into long-term revenue

🛠 The Service Sales Blueprint

✅ Close more work without high-pressure tactics

✅ Pricing strategies that increase profits

✅ Position service to sell itself

🛠 Expert Panel & Breakout Sessions

✅ Live Q&A with top service leaders

✅ Role-specific deep dives for owners, sales teams, and techs

✅ Real solutions to your toughest challenges

🛠 Building A High-Profit Service Machine

✅ Streamline operations between sales and service

✅ Create workflows that eliminate bottlenecks

✅ Structure your team for maximum performance

🛠 Plus implementation workshops for:

✅ Service agreement design

✅ Compensation models

✅ Financial tracking systems

Investment

Note: Hotel Rooms are at 80% Capacity – Book early to stay on-site!

Early Bird

Available

2/1/25 - 3/5/25

✅ Full access to all workshops & speaker sessions (2 full days of expert training)

✅ Step-by-step service scaling roadmap—apply what you learn immediately

✅ Lunch included both days

✅ Exclusive access to networking with top service leaders & roofing pros

✅ ServiceCon workbook & implementation guide—takeaways you can use immediately

✅ Post-event session replays for continued learning

$795

General Admission

Available

3/6/25 - 3/9/25

✅ Full access to all workshops & speaker sessions (2 full days of expert training)

✅ Step-by-step service scaling roadmap—apply what you learn immediately

✅ Lunch included both days

✅ Exclusive access to networking with top service leaders & roofing pros

✅ ServiceCon workbook & implementation guide—takeaways you can use immediately

✅ Post-event session replays for continued learning

$995

Last Call

Available

3/9/25 - 3/11/25

✅ Full access to all workshops & speaker sessions (2 full days of expert training)

✅ Step-by-step service scaling roadmap—apply what you learn immediately

✅ Lunch included both days

✅ Exclusive access to networking with top service leaders & roofing pros

✅ ServiceCon workbook & implementation guide—takeaways you can use immediately

✅ Post-event session replays for continued learning

$1295

You Can’t Afford to Miss This!

Recession-Proof Your Business → Learn how to lock in recurring service revenue that keeps cash flowing year-round.

Walk Away with a Clear Action Plan → This isn’t just another networking event—it’s a game plan for scaling your service division.

Strategic & ROI Focused → Recover Your Ticket Cost in a Single Job. If you implement just one of these strategies, you’ll make back your investment instantly.

What Roofing Pros Are Saying About ServiceCon

What Delayed Service Growth Really Costs:

❌ $50K+ in monthly service contracts

❌ Long-term customer relationships

❌ Predictable, recession-proof revenue

The opportunity is now.

Don't Miss Out - RSVP Today! Only 200 tickets available.

📢 ServiceCon 2025 – FAQ

❓ Who is this event for?

ServiceCon is designed for commercial roofing business owners, sales leaders, and service managers who want to start, grow, or scale a highly profitable service division. Whether you’re just launching a service offering or looking to optimize an existing one, you’ll walk away with a customized blueprint to increase revenue, close rates, and profitability.

❓ What makes ServiceCon different from other roofing events?

Unlike generic roofing conferences, ServiceCon is 100% focused on commercial roofing service growth.

✅ No fluff. No wading through irrelevant content to find useful strategies.

✅ No vendor pitches. Just proven tactics from real operators & consultants.

✅ No theory. Every session is built around real-world case studies, sales strategies, and execution frameworks that are working right now in the industry.

❓ What will I learn at ServiceCon?

You’ll get a step-by-step roadmap to building a high-profit, recession-proof service division.

Key takeaways include:

✔ The 8-Figure Service Blueprint – A customized strategy to scale your service revenue.

✔ High-Profit Pricing & Sales Tactics – Increase close rates to 50%+ and retention to 80%+.

✔ How to Build a Service Team That Sells & Delivers Efficiently – No friction, no high-pressure tactics.

✔ Recurring Revenue Strategies – How to turn small repairs into long-term service contracts.

❓ Who are the speakers?

ServiceCon features top roofing service experts, consultants, and operators who work directly with some of the highest-performing service divisions in the U.S. Speakers include:

📣 Greg Hayne – High-profit service models & long-term client retention.

📣 Tracy Donald – Optimizing sales & operational efficiency.

📣 Cody Klein – Pricing & proposal strategies for recurring revenue.

📣 Will Riley – Scaling a service team for maximum profitability.

📣 Chad Westbrook – “Zero to One” framework for launching a service division from scratch.

📣 Bryan Mitchell

📣 Heidi Ellsworth

📣 Kerrick Willis

❓ When and where is the event?

📅 March 12-14, 2024📍 The Woodlands Resort, TX

(A high-end venue near the waterway, with premium amenities for networking & relaxation.)

🔹 Need travel details? Click here for venue & travel info.

❓ What meals are included with my ticket?

🍽 We provide lunch and general refreshments on both conference days. Enjoy a quality meal while networking with other top commercial roofing professionals.

🔹 Dietary restrictions? Let us know ahead of time, and we’ll do our best to accommodate.

❓ Are there hotel room blocks?

🏨 While hotel accommodations are not included in the ticket price, we have secured a discounted room block at The Woodlands Resort.

✔ Booking early is recommended – Rooms are filling fast!

✔ See hotel options & rates here.

❓ Can I bring a business partner or spouse?

Yes! We welcome:

✔ Business partners, sales leaders, and service managers – Anyone who can help implement what you learn.

✔ Spouses – If they play a role in your business, they’ll get a lot out of it.

Each attendee must purchase their own ticket. No shared passes. No children allowed at the event. However, The Woodlands has family-friendly attractions if your spouse and kids want to enjoy the trip.

❓ Will session replays be available?

🎥 Yes! All sessions will be recorded and made available after the conference.

🔹 Live attendees get exclusive early access to replays before they’re released to the public.

❓ How much does a ticket cost?

Pricing is tiered based on ticket availability:

🎟 Early Bird: $795 (2/1/25 - 2/28/25)

🎟 General Admission: $995 (3/1/25 - 3/8/25)

🎟 Last Call: $1295 (3/9/25 - 3/11/25)

Tickets are limited, and hotel rooms are 80% booked. Secure your spot before prices go up!

❓ What if I can’t attend the full event?

No worries! Every session is recorded and you'll have access to all the replays.

This event is designed to maximize value, whether you attend 1 or all days. However, since this is a high-impact, workshop-style event, we strongly recommend attending the full 2-day experience to get the most out of it.

❓ Will there be networking opportunities?

Absolutely! ServiceCon isn’t just about learning—it’s about building relationships with the industry’s top service operators. You’ll get exclusive networking access to high-level roofing professionals, roundtable discussions, and interactive Q&A sessions with experts.

❓ What should I bring?

To get the most out of ServiceCon, bring:

✔ A laptop or tablet – You’ll want to take notes, access resources, and apply strategies in real time.

✔ A notebook & pen – Some of the best takeaways happen when you put pen to paper.

✔ Your business calendar – You’ll leave with an action plan, and you’ll want to schedule follow-ups immediately.

✔ An open mind & the drive to scale – ServiceCon is where industry leaders take action. Be ready to level up.

❓ Will this event actually help me grow my business?

Yes! If you implement just ONE strategy from this event, you’ll make back your ticket cost in a single job.

This isn’t just education—it’s an execution plan designed to help you:

✔ Increase close rates to 50%+

✔ Boost customer retention to 80%

✔ Turn service calls into 6-7 figures in annual revenue

Simply put, the businesses that attend ServiceCon will dominate service in their markets. The ones that don’t will be left behind.

❓ How do I register?

Click here to secure your spot

Remember: This event WILL sell out. Don’t wait—grab your ticket now before prices increase!